The first Small Business Saturday launched on November 27, 2010. The idea was simple, encourage U.S. consumers to use the Saturday between Black Friday and Cyber Monday to shop at their local mom-and-pop businesses.

Started by American Express on a small scale, the idea has spread like wildfire over the past six years. This single day has grown into a powerful movement, and more people are taking part than ever before. It is estimated that over 95,000 people took part in the event in 2015.

Why shop small, you ask?

– Small business owners are often experts in their advertised industry. They’ve put forward their own time and money to turn their passion into a business. It’s the great American Dream in action.

-Small businesses offer one-of-a-kind products and services. These unique items add character to local communities and inspire interest in customers. Neighborhood businesses that sell original goods keep money filtering through local economies.


What can you do to support Small Business Saturday?

Get out and hit the sidewalks, literally. Manchester, Hampstead and Westminster each have small businesses that need your support. Westminster will be coinciding their Miracle on Main Street event with Small Business Saturday.  Make a day of it, stroll these towns and shop, perhaps getting a meal at one of the restaurants that likely also qualify as a small business.

It’s a great way to get your holiday shopping started and support your community as well.